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HOME • ABOUT US

About Us

Our Shared Purpose

The people behind every honest pack

ANNRASHTRA exists to bring India's forgotten grains back to the Indian table. What began as one man's search for his own health became a promise to every family that buys from us: real food, nothing hidden.

What guides us

Our leadership team are custodians of that promise. We don't sell convenience or trends — we sell the conviction that good nutrition is a birthright, and that the wisdom to deliver it has been in our grains all along.

  • Revive India's heritage grains, beginning with Khapli (Emmer) wheat
  • Deliver truly natural, chemical-free flours and spices
  • Earn trust through purity & transparency, in every pack, every time
Dheeraj Saini, Founder and CEO of ANNRASHTRA Dheeraj Saini, Founder & CEO

I am an entrepreneur with a passion for creating products that positively impact people's lives. My journey began with a personal transformation through disciplined lifestyle changes and healthier food choices. I reduced my weight from 120 kg to 70 kg, and that experience made me realise the powerful role food plays in shaping our health and well-being.

Driven by this realisation, I founded ANNRASHTRA with a vision to bring traditional, nutritious, and authentic food products back to Indian households. Our mission is to make ancient grains and wholesome foods accessible to every family, while supporting farmers, retailers, distributors, and consumers across the country.

At ANNRASHTRA, we believe food is not just a product - it is a responsibility. Every product we create is guided by our commitment to quality, nutrition, transparency, and nation-building.

My vision is to build ANNRASHTRA into a trusted Indian brand that inspires healthier lifestyles, empowers our farmers and channel partners, creates meaningful employment, and contributes to a stronger, healthier India.

When food is pure, health follows. When health improves, lives transform.

Dheeraj Saini

Founder & CEO

"ANNRASHTRA"

A brand owned by SAM Flour & Spices Mill Pvt. Ltd.

🌾 Annrashtra

The Hands Behind Every Batch

A small, hands-on team that sources, mills, packs, and ships every order ourselves — no outsourcing, no shortcuts, just people who care about the grain.

Annrashtra Team

Our team, together at the Annrashtra facility.

Annrashtra — Vision & Mission
Vision
To bring the richness of India's traditional food into every home — with health, purity, and trust.
Mission
To improve everyday nutrition by delivering authentic, traditional food across essential categories for modern Indian lifestyles.